How using technology across agriculture value chain will benefit farmers

There will be greater part for technology in the agriculture price chain as farmers now have the possibility of directly participating with sellers and substantial corporates, bypassing the traditional supply chain. There are a number of factors driving this transformation.

The Centre lately eliminated APMC (Agriculture Deliver Industry Committee) limits on farmers, allowing them to offer directly with substantial corporates to sell their make, including people like ITC and Reliance Retail, or new-age organizations these types of as WayCool Meals & Products.

Technological adjustments are sweeping by traditional agricultural methods and farmers have start out-ups these types of as CropIn Technological know-how offering satellite-centered images that can assist them make improvements to their farm methods.

Overall health mindful buyers

3, and a lot more importantly, there is a distinctive change in consumption patterns with buyers getting a lot more health and fitness mindful and seeking to be able to monitor and trace the comprehensive chain by which their food items travelled before reaching their plate. The nationwide lockdown thanks to the Covid-19 pandemic has accelerated the change in consumption behaviors.

A CEO roundtable webinar on “Reimagining food items and agri in the future decade” organised by ThinkAg, a food items and AgTech platform, introduced out these points. Contributors provided D Narain, MD and CEO, Bayer CropScience Karthik Jayaraman, President & Co-founder, Waycool Meals and Products Krishna Kumar, Founder and CEO, CropIn Technological know-how Harsh Kumar Bhanwala, former Chairman, Nabard Siraj Chaudhury, CEO – Grocery, Reliance Retail Rajan Anandan, Taking care of Director, Sequoia Funds and, Hemant Mallick, Divisional Chief Govt – Meals, ITC Ltd.

Mallick claimed there were fundamental shifts relevant to health and fitness and consumers’ way of on the lookout at health and fitness. In the course of the early component of the lockdown, there were jokes remaining circulated on social media about persons placing on weight, but in actuality persons experienced missing weight as they experienced develop into a lot more informed of what they ate and how they exercised.

Though revenue of biscuits as a classification enhanced for the duration of the lockdown, the growth was bigger in health and fitness linked biscuits. Packaged meals, also, were expanding and buyers needed to be able to monitor and trace the origins of what they ate.

Immediate engagement

Jayaraman claimed farmers were ready to interact directly with organizations these types of as WayCool, whose functions span product or service sourcing, food items processing, branding and marketing, past mile distribution and farm inputs. This gave the organization comprehensive control above the food items price chain. Farmers, he claimed, realised that they could get to them by a simple platform like Whatsapp. Need for organised distribution in urban regions experienced enhanced and buyers experienced started off valuing the capability to buy digitally.

Anandan felt that there would be a greater integration of agriculture and technology, with a lot more start out-ups coming up resolving troubles throughout the whole price chain. This would be pushed by people with an agriculture history.

The number of net people is predicted to double to a billion in the future 5-7 yrs, with bulk of the growth coming from rural regions consequently benefiting farmers. More cash will be pumped into AgTech start out-ups that remedy troubles throughout the price chain.

The panelists claimed enhanced digitisation of purchaser behaviour was apparent and this would only boost. Immediate-to-purchaser manufacturers would develop and the price chain would develop on the back again of contact-much less transaction and digitisation. Farmers would be a lot more than ready to adopt the hottest technologies to boost produce and get improved charges. There will be greater integration throughout the price chain, covering farms, warehouses, storage solutions providers, logistics, organised retail, substantial corporates that are into the food items business, agri-tech start out-ups and monetary establishments.

The government’s part in the output current market, right now dominated by the FCI and CCI, will progressively occur down — thanks to reforms and the private sector will usher in competition and convey in efficiencies.

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