Inbound Marketing Vs Outbound Marketing
When it comes to selling, whether it is selling products or selling services, it is often the case that people will have to work out effective marketing methods. Unfortunately, it is not surprising to find people getting really confused in terms which marketing method may turn out to be the best for them. This is because there is more than just one marketing method they can turn to these days mainly thanks to the advancements of the World Wide Web. Today, it is possible for people to choose either outbound marketing or inbound marketing when it comes to selling.
Most people are more accustomed to outbound marketing. This is the more conventional method people use in order to sell their products or services. This method involves activities such as making phone calls to prospective customers, placing advertisements in the newspapers, distributing traditional media and even paying for TV advertisement campaigns.
However, there are quite a few drawbacks with regards to the outbound marketing approach. For example, if they keep on making phone calls to their prospective customers, they will always have to work out several ways to cope with the rejections that come from their prospective customers. Most people will always give a rejection when offered a business proposition.
Another example is when these marketing people place advertisements. Advertisements have expiry dates. When they expire, it is normally necessary to start everything from the ground up again. The ROI (Return of Investment) rate of such advertisement campaigns is also pretty low most of the time. It really is not very balanced when compared to the costs that people have to pay for the advertisement campaigns.
This is exactly the time at which inbound marketing methods turn out to be very handy. Unlike more conventional outbound marketing methods, this is a marketing method that focuses more on how businesses can be found by their prospective customers. With that being said, inbound marketing methods prove to be very efficient for small to medium sized businesses, let alone the large scale businesses.
The inbound marketing methods take advantage of internet technology. They make good use of those various online marketplaces that have spread all over the World Wide Web. All that people will have to keep in mind with regards to inbound marketing is that quantity is not as important as quality.
However, due to the nature of the inbound marketing methods, it becomes necessary for people to put effective SEO – which stands for Search Engine Optimization – techniques into practice. The reason behind this is because most of the people in this world will normally try to find information about something they want to purchase by carrying out research first.
Normally, their research will be carried out with the help of the major search engines such as Google. With proven SEO techniques, businesses will have a greater chance of placing the products or services they sell in higher positions in the results generated by the search engines. Fortunately, there are a decent number of tutorials they can use with regards to proven SEO techniques.
However, at this point of time, those who are more accustomed to the conventional outbound marketing methods may think that it is almost impossible for them to learn about inbound marketing methods due to the very different nature between these two methods. Nevertheless, they should learn how to make use of this newer and more effective marketing method at all costs. It is only this way that they will succeed in marketing their products or services online.