Dealing with lockdown: How ITC Agri is working around farm supply hurdles

The Centre as perfectly as State governments have taken treatment to exempt agricultural activities from numerous limits while employing the 21-day lockdown.

As the rabi period comes to a close in one particular or two weeks and harvesting horticultural and vegetable crops wants labourers and transport cars, farmers are going through many issues — in safeguarding the crop, harvesting it and marketing the create.

Even as farmers experience such issues, what about the companies that depend on agri create as uncooked materials?

Offer and sourcing

ITC’s Agri Business Division at present finds constraints in the materials of commodities such as wheat, paddy and oilseeds in the markets. “With most of the mandis remaining shut, there are no arrivals in the market place. After the initial issues, the procurement of potato for storage has enhanced as the authorities have ensured eased motion,” S Sivakumar, Head, Agri and IT Business of ITC Agri Business, instructed BusinessLine.

“However, villages considerably from big metropolitan areas are adversely impacted as perishables are not finding picked up and demand is down,” he said.

ITC Agri Business is operating on leveraging its institutional capabilities and structural benefits to engage its farmer community and initiate buys, while adhering to the governing administration norms and directives.

“The farmers are currently being indicated about the suitable selling price for their create in progress and the ultimate final decision is left to the farmers,” said Sivakumar.

However, sluggish and delayed procurement from farmers is resulting in good quality deterioration and reduction of cash flow to the farming local community. It is important that the crop benefit chain operations — like procurement, logistics, manufacturing, export cargo and domestic sales of completed merchandise — operate at the same time to guarantee remunerative rates to the farming local community, he observed.

Logistics constraints

Sivakumar said there are constraints in relocating wheat materials to atta factories across State borders because of to paucity of trucks. “Shortage of labour for loading and unloading operations is also a bottleneck at the moment,” he said.

“We are hoping to optimise the dispatches by leveraging other modes of transportation such as rail and coastal route wherever probable,” he said.

Producing and delivery

At the food items processing degree, ITC has been operating intently with State authorities and area administration to streamline the availability of agri uncooked resources to guarantee uninterrupted manufacturing and distribution of goods.

“While we have progressively obtained permissions in some States, the availability of trucks continues to be the largest challenge at the moment,” said Sivakumar.

“Inter-State and area truck motion has been severely impacted together with the challenge of shortage of manpower in food items factories. We believe that it will choose a couple of much more times for the whole ecosystem and procedures to be streamlined for the motion of crucial merchandise,” he extra.

Extension services

ITC is leveraging mobile technologies such as e-Choupal four. and its area subject staff to guarantee continuity in farming. The purpose is to hand-keep farmers on ideal